Abstract: The invention relates to an apparatus for packaging tape cassettes, one at a time, from a conveyor. The apparatus includes a loading device for moving the cassettes along a straight line path of travel from one end of said apparatus to the other end thereof, a vacuum suction head for removing inserts (one at a time) from a magazine and moving the inserts into the path of travel of the cassettes in a partially folded condition so that each cassette enters an insert. The apparatus also includes a further suction head for removing boxes (one at a time) from a second magazine and for positioning the boxes in the path of travel of the cassettes and inserts, arms for retaining the boxes in the open position for receiving the cassettes and inserts, and a closing device biased towards the path of travel for closing each box with a cassette and insert therein.