Patents by Inventor Hendricus D. J. Hoek

Hendricus D. J. Hoek has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SUGGESTING KEYWORD EXPANSIONS FOR ADVERTISEMENT SELECTION
    Publication number: 20110238491
    Abstract: Methods and computer-readable media are provided for receiving keyword expansions from expansion providers and selecting a set of keyword expansions that are used for advertisement selection. Keyword expansions that correspond to a particular search query or text from a browsed web page are received from an expansion provider. Feature data is extracted from each keyword expansion, and may include properties of the keyword expansion or the expansion provider. A score is assigned to each keyword expansion, and based on the score, a set of keyword expansions is selected from the keyword expansions received from the expansion provider. The set of keyword expansions is used to select relevant advertisements for presentation to the user.
    Type: Application
    Filed: March 26, 2010
    Publication date: September 29, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: MIKHAIL BILENKO, DAVID M. CHICKERING, HENDRICUS D.J. HOEK, MATTHEW R. RICHARDSON, DMITRY V. ZHIYANOV
  • Method and system for clickpath funnel analysis
    Patent number: 7020643
    Abstract: A system and method for extracting funnels from at least one input clickstream (CS) representing an ordered path of successively viewed web pages. The invention stores the CS in one or more tree structures in one scan, then traverses each tree structure to identify funnels satisfying input criteria, if any. The input criteria includes depth criteria, width criteria, starting page criteria, and end page criteria.
    Type: Grant
    Filed: January 25, 2002
    Date of Patent: March 28, 2006
    Assignee: Microsoft Corporation
    Inventors: Teresa Mah, Hendricus D. J. Hoek, Ying Li
  • Method and system for clickpath funnel analysis
    Publication number: 20030154237
    Abstract: A system and method for extracting funnels from at least one input clickstream (CS) representing an ordered path of successively viewed web pages. The invention stores the CS in one or more tree structures in one scan, then traverses each tree structure to identify funnels satisfying input criteria, if any. The input criteria includes depth criteria, width criteria, starting page criteria, and end page criteria.
    Type: Application
    Filed: January 25, 2002
    Publication date: August 14, 2003
    Applicant: Microsoft Corporation
    Inventors: Teresa Mah, Hendricus D.J. Hoek, Ying Li