Patents by Inventor Hengyu Chang

Hengyu Chang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND SYSTEM FOR MONITORING ADVERTISEMENT DISPLAYS
    Publication number: 20160358226
    Abstract: Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.
    Type: Application
    Filed: May 27, 2016
    Publication date: December 8, 2016
    Inventor: Hengyu Chang
  • Method and system for monitoring advertisement displays
    Patent number: 9390437
    Abstract: Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.
    Type: Grant
    Filed: August 29, 2013
    Date of Patent: July 12, 2016
    Assignee: Alibaba Group Holding Limited
    Inventor: Hengyu Chang
  • METHOD AND SYSTEM FOR MONITORING ADVERTISEMENT DISPLAYS
    Publication number: 20140067550
    Abstract: Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.
    Type: Application
    Filed: August 29, 2013
    Publication date: March 6, 2014
    Applicant: Alibaba Group Holding Limited
    Inventor: Hengyu Chang