Abstract: An integrally formed elongated plastic strip merchandiser includes a mounting portion and a display portion. The display portion has a plurality of vertically spaced integral tongues for supporting associated merchandise items. Each tongue has a base of one piece with the strip and lying in the plane of the strip and a tip protruding out of the plane of the strip. A pair of tapering sidewalls lead from the base to the tip. A plurality of first shoulders protrude from the strip in a direction approximately normal to the strip. Each first shoulder is located adjacent a respective tongue tip. Preferably, a plurality of second shoulders protrude in a direction approximately normal to the strip. A respective one of the plurality of first shoulders are located on one side of each tongue tip and a respective one of the plurality of second shoulders is located on another side of each tongue tip.