Patents by Inventor Henry Beaver

Henry Beaver has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20170262899
    Abstract: A computer has a processor and nontransitory memory. The computer receives a list of search keywords to propose to a search engine. For search keywords that are too infrequently used to have historical data to estimate keyword performance, the computer computes linguistic similarity between the sparse-data keyword to other keywords that have sufficient historical keyword performance data to permit a statistically sound estimate for keyword performance. The estimates are submitted to a search engine, and updated by grouping the sparse-data keywords into groups, including at least a high-performing group and a low-performing group, and reallocating budget from the keywords of the low-performing group to keywords of the high-performing group, by reducing estimates for keywords of the low-performing group and increasing estimates of keywords of the high-performing group.
    Type: Application
    Filed: February 11, 2017
    Publication date: September 14, 2017
    Applicant: 360i LLC
    Inventors: Michael Kevin Geraghty, Hua Ai, Henry Beaver, Jason B. Bell, Patrick D. Callow, Ye Chen, Amit Dingare, Jonathan M. Donovan, Samuel Franklin, Jason Hartley, Munehiro Nakayama, Lawrence Arthur O'Donnell, Vu Pham, Manoranjan Satapathy, Mehmet Eric Sonmezer, Bruce Williams, Aleksey Yurchenko