Abstract: Customer information display apparatus is attached to a beverage dispense tap. In one embodiment the dispense tap handle 18 is formed of or includes light transparent and/or light reflective material, a light generating means 22, 30 is attached to the tap body, or a counter fitting therefor, remote from the tap handle, and means 36, 20 are provided to direct light from the light generating means to the tap handle, whereby, in use, the tap handle can illuminate to display customer information. In another embodiment, a shield 58 is provided on the tap body 10 and/or the tap handle 40 to present an information display surface to face customers and to mask from customer view the pivotal interface 12 between the tap handle and the tap body, at least when the tap handle is in its closed position. The apparatus may be designed for attachment to existing taps with minimal or no modification.