Abstract: A holder is provided for an embroidery hoop which has a grooved main portion in which is mounted the portion of the embroidery hoop that adjusts the tension of the outer hoop relative to the inner hoop. The main portion is supported by a pair of legs extending perpendicularly therefrom in a horizontal plane. When using the holder of the invention, the embroidery hoop itself acts as a frame with stand thereby obviating the use of a separate frame for the embroidered cloth. The groove in the main portion of the holder is of such depth and length as to cover partly or completely the adjusting portion of the embroidery hoop in order to display the embroidery hoop in an aesthetic fashion.