Abstract: A print head of the dot matrix impact type is provided with a plurality of solenoid assemblies arranged in a circular array about the rearward portion of the print head. A thin flexible printed circuit cable encircles the solenoid assemblies and has imbedded therein thin flexible wires each terminating at one end in an exposed connecting terminal and connected at their opposite ends to a connector plug mounted upon the cable and adapted to releaseably receive a mating connector. Embedded in the cable are a plurality of flat rigid plates serving as a stiffening member, interlocking tab and tab receiving members, a clamping member having an elongated embracing tab and a locating member having a pair of locating tabs for positively locating and orienting the printed circuit cable relative to the solenoid assemblies and for securing the locating member to one of the solenoid assemblies to prevent the cable from sliding about the print head solenoid assembly array.