Abstract: Color television conversion apparatus comprises mechanism adapted for moving a color television record past a pick-up device at a speed suitable for reproducing color television signals recorded thereon substantially in accordance with the field and line standard in the United States of America of 60 filed scans per second and 525 line scans per picture, decoding apparatus adapted to recover the luminance and color-difference signals, and encoding apparatus adapted to re-encode the luminance and color-difference signals in accordance with either the European PAL or SECAM standard to produce a hybrid signal suitable for use in reproducing the recorded images on a European PAL or SECAM receiver but substantially at the United States field and line rate.