Abstract: A container for holding and displaying elongated objects in an upright, vertical position. The container includes a double side wall assembly formed by folding a folding panel against a side wall and adhering it to the bottom of the container. Because the folding panel is of slightly greater length than the side wall, when the container is erected, the folding panel buckles inward to engage the contained objects and hold them in an upright position. The folding panel may form cavities for receiving and engaging the contained objects. The invention also provides a planar blank for making such a container, as well as a substantially flat, glued blank for use with automatic packaging equipment. The container of this invention is machine formable, thereby facilitating efficient forming and loading of the container by the packager, manufacturer or distributor of the merchandise to be displayed.