Abstract: An improved system for managing online advertising inventory and advertisement creatives. The system provides a central database where an entire advertising campaign's metric data is maintained for easy review. The metric data is accessible through a common, collaborative user interface. The interface allows publishers and advertisers to access their respective metric data. A publisher can review metric data associated with its inventory and make inventory pricing determinations. An advertiser can review metric data associated with its advertising campaign to determine effectiveness. Advertisers can establish prioritization criteria or allow automatic creative priority optimization. The publisher posts inventory for sale in an auction format. Advertisers view the posted inventory and place bids to purchase it. Performance data is maintained relating to elements of creatives and the respective placements.

Abstract: A method, program and system for computing an accurate compatibility index value based on an individual's measured psychological traits. Empirically derived numeric values relating to answer choices collected during psychological testing are weighted and combined to represent a probability of the individual's traits. The sum of item steps is used to derive a standardized value of the individual's trait level on the factor being measured. Rasch scaling techniques convert the scores to an interval scale to allow for invariant comparison of the various trait levels. A compatibility index value is achieved by performing multiple comparisons between two individuals, taking into account each individual's scores for each factor measured. The compatibility index is a number that is directly related to the strength of the match between the individuals.

Abstract: A method is provided for selecting and matching persons based on their sexual personality types. The method includes a process for qualifying a user to participate in a testing process, administering a test to determine a person's preferences with respect to particular aspects of sexual behavior, and reporting the results to a user. A plurality of different factors is independently tested to assist in recognizing a person's sexual personality type. The user's responses to the test questions are statistically analyzed based on previously acquired population data to reach a conclusion with respect to a user. The results of the testing process are then provided to the user along with related information.

Abstract: A computerized method for targeting advertisements toward certain groups of on-line users utilizes an advertising server to deliver the advertisements to on-line users. The advertising server passes information about the specific advertisement shown to the user and the placement of the advertisement on a content publisher's web site to the advertiser. The advertiser correlates this data with data collected on the advertiser's web site about the user to determine the most effective advertisements and placements for a certain group of on-line users.

Abstract: A method, program and system are provided for selecting and matching personal profiles based on personal characteristics and psychological traits. The method includes creating a profile of a user based on the user's personal characteristics and answers to psychological test items, wherein the profile further includes user preferences concerning potential partners. A plurality of characteristics filters are applied to a database of target profiles, wherein each target profile passes through a given characteristic filter only if the characteristic in question in both the target profile and the user profile complies with the filter's rule. The operation of the filter may be influenced by preferences in the user profile and the target profiles. A compatibility index is calculated for the user relative to each target profile that passes through all of the trait filters. The invention then creates a match list that ranks target profiles relative to the user according to their respective compatibility index.

Abstract: A method, program and system are provided for selecting and matching personal profiles based on personal characteristics and psychological traits. The method includes creating a profile of a user based on the user's personal characteristics and answers to psychological test items, wherein the profile further includes user preferences concerning potential partners. A plurality of characteristics filters are applied to a database of target profiles, wherein each target profile passes through a given characteristic filter only if the characteristic in question in both the target profile and the user profile complies with the filter's rule. The operation of the filter may be influenced by preferences in the user profile and the target profiles. A compatibility index is calculated for the user relative to each target profile that passes through all of the trait filters. The invention then creates a match list that ranks target profiles relative to the user according to their respective compatibility index.