Abstract: An improved display fixture having removable retaining arms is provided. The fixture allows the user to quickly and easily replenish the fixture with display items, such as eyeglasses, while also providing the user with the ability to readily alter the location of items on the fixture. The display fixture is provided with retaining arms which are compatible with the desired display merchandise. The retaining arms are readily removable from and replaceable on the display fixture in user desired locations. In accordance with the invention, the retaining arms have at least one leg which is fitted into an opening formed in a medium density fiberboard backboard.