Abstract: A bowling shoe guide device which enables a bowler to make quick visual reference to his shoe so as to align himself with respect to the flooring of a bowling alley. The device includes a plurality of sighting arrow members disposed on the upper forward toe portion of a bowling shoe, each being disposed substantially parallel to the longitudinal axis of the bowling shoe. Two of the sighting arrows are relatively spaced apart at a distance equal to the distance between adjacent crevices formed between the longitudinal boards of a conventional bowling alley.