Abstract: A package for displaying or enclosing an article such as a wrist watch is provided. The package is in the form of a box which includes a base, an article holder slidably and removably positioned in the base and a cover adapted for alternate disposition with respect to the base to provide for both an open display position and an enclosed position. The article holder is removably coupled to the base by means of a tongue which protrudes forwardly from the rear of the base and which engages a shallow groove formed along the top surface of the article holder base member.