Abstract: A delivery arm for depositing wire in a laying reel has an elongated and rigid support member formed generally as a three-dimensional spiral having an upper axially opening inlet end and a lower tangentially opening outlet end. Two generally parallel rows of rollers are mounted on the support member and define a generally spiral path therealong for a rod or wire that moves from the inlet end to the outlet end. Each of the rollers is rotatable about a respective roller axis generally perpendicular to the path at the respective roller and has a generally hyperboloidal outer surface engaging and guiding the wire or rod.