Abstract: A loading device for a horizontal continuous furnace for the heating of glass plates comprises a roller conveyer (6) as part of a continuous conveying system. Support strips (12-15, 32-35) can be lowered and are arranged between conveying rollers (7) of the roller conveyer at a feed station (A). The glass plates (2, 3, 4, 5) are placed on the raised support strips (12-15, 32-35) and are lowered onto the conveying rollers at a preset time by simultaneous lowering of all support strips. Each support strip (12-15, 32-35) is supported independently of the other support strips on separate lifting devices (16-19, 36-39). These lifting devices (16-19, 36-39) are controlled by reflecting photoelectric barriers (22-25, 42-45) respectively dedicated to each support strip such that each support strip (12-15, 32-35) is individually raised to an upper position as soon as a glass plate transferred to the conveying rollers (7) has left the area of that support strip.