Abstract: Systems and methods for personalizing a computer application for a user are disclosed. The method including providing multiple user groups, where each user group is assigned a set of computer application features and no two sets of computer application features are identical. The method further includes monitoring computer application usage of the user over a first period of time; based on the monitored usage, allocating a first user group to the user from the multiple user groups, the first user group fitting the user; and personalizing the computer application for the user by providing the set of computer application features assigned to the first user group.