Abstract: A system for generating augmented-reality environment with support for one or multiple users, the system including: one or more programmable interactive devices, such devices each being programmable to have one or more characteristics within a pre-defined hierarchy of interactive characteristics; and a virtual content generator; whereby the one or more programmable interactive devices each have a location ability for determining the respective spatial positioning of the respective programmable interactive device and a communication ability for communicating the respective spatial position to one or both of the virtual content generator and the respective programmable interactive devices.