Abstract: An elongate portable winch is set forth powered by a series of rechargeable batteries. The winch is enclosed within an axially symmetrical elongate housing terminating in a securement hook at one end and a reel-in line at the other end securable to a windup drum actuated by an external switch secured to a handle integrally secured to said housing wherein a series of gear reduction drives multiplies the torque output of the apparatus to apply sufficient force to the drum. The securement hook, batteries, electric motor, gears, and windup drum are aligned within the elongate housing to enable ease of portability by use of an associated handle.