Abstract: A lift assembly which extends through the boat deck to the bow or keel and includes a combination lifting-eye and cleat mounted to the deck, a rigid strap mounted to the bow or keel of the boat having an arcuate closed loop portion with a slot therein extending in the arcuate direction. A cylindrical nut is rotatably received in the loop portion of the strap and a rigid rod extends through the slot and is threadedly secured to the nut, the other end thereof being threadedly connected to the lifting-eye. In the case of a bow mounted strap, the bow-eye, which is in the form of a U-bolt, extends through the bow and a pair of apertures in the strap and is secured thereto by means of nuts which clamp the strap to the bow.