Abstract: A sheet dispenser and display is provided which includes a holder adapted to support a pad and a display car behind the pad, the holder being mountable on a support such as a price channel. The holder may be formed of a flat sheet of flexible material adapted for coupling to the price channel. A pair of spaced flexible prongs project from the mounting portion for receipt in apertures in the pad. A card support portion is coupled by a pair of laterally spaced legs to the mounting portion intermediate the prongs for supporting the display card. The display card may be provided with a portion which extends in a direction substantially perpendicular to the support for projecting into a store aisle.