Abstract: In the affixing of strip label closures across the top and down the sides of a container wherein a strip label is coated with glue, held extended and at right angles to the axis of the container above its top whereby portions of the strip label overhang the top of the container, and the overhanging portions are pressed onto the opposed sides of the container, the improvement which comprises gripping the free ends of the strip label while the label is held extended over the top of the container, guiding the gripped ends over arcuate paths that are in the same plane as the axis of the container directly to the intended points of adhesion on the sides of the container, and thereafter effecting the pressing. A corresponding apparatus is described. Strip labels are thereby affixed more precisely and neatly.