Abstract: Provided herein are a method, apparatus and computer program product for providing a recommendation for an application in response to determining that an application that was initiated was not an intended application. In particular, methods may include receiving a first input corresponding to the initiation of a first application, initiating the first application in response to receiving the first input, receiving an indication of a closure of the first application, and determining that the closure of the first application occurred meeting one or more predetermined conditions. The method may cause a recommendation to be provided of at least a second application in response to determining that the closure of the first application occurred meeting one or more predetermined conditions.