Abstract: Systems and methods are described for image advertising. In one implementation, an image owner registers an image-bearing medium, such as a website, device, email account, messenger account, printing service, etc., including proprietary images, with a service. The service may connect with the image-bearing medium, for example, by using a crawler to find and analyze images and surrounding text on the website or other image-bearing medium. Then a relevancy engine automatically matches each candidate image with one or more relevant advertisements, based on criteria such as visual image content, surrounding text, and textual/thematic description of the image from an automatic content analysis. The matched advertisements are displayed within or near the associated image, whenever the image is displayed or accessed, e.g., on the Internet. The advertisement owner may pay the image owner a monetary compensation, which in one implementation depends on the number of viewers who access the image.