Abstract: Systems and methods provide for traffic prioritization in a Wi-Fi router which may have separate private and public networks. A software prioritization engine component may inspect incoming data packets, may assign a priority value to each packet according to prioritization rules, and may distribute each packet into an output queue accordingly. A probing functionality may measure router uplink. A rate limiter may dynamically allocate bandwidth to output queues according to bandwidth allocation rules. The prioritization rules and bandwidth allocation rules may favor emergency data, voice call data, private Wi-Fi network data, and data relating to a particular cellular network.