Abstract: When determined that a driver's accelerator operation is rough during the turn-on condition of an ECO switch 88 while a hybrid vehicle 20 is driven without an operation of an engine 22 (Step S120), a threshold value Pref with respect to a power demand P* is set to a value P2 that is larger than a value P1 of the turn-off condition of the ECO switch 88 so as to give priority to fuel consumption of the engine 22 (Step S140). Then, the engine 22, motors MG1 and MG2 are controlled with a start of the engine 22 as necessary so as to ensure torque equivalent to a torque demand Tr* (Steps S150-S230).