Abstract: A storage media operational system is composed of a server apparatus that a service enterprising person (provider) (103) performs management, and electronic equipments each comprising storage medium accessible through network from the server apparatus to make utilization contract with respect to the fact that a predetermined area within the storage medium of the electronic equipment between the service enterprising person (103) who performs management of the server apparatus and a contractor (101) who has the electronic equipment, whereby a predetermined area (rental area) of the electronic equipment in which the utilization contract has been made is operated through the network by the server apparatus. This utilization contract is caused to be rental contract which receives rental fee from the service enterprising person (103) as the equivalent that the contractor (101) lends the rental area of the electronic equipment. The server apparatus transmits, etc. contents such as CM, etc.

Abstract: An information display apparatus which enables an operator to perform a facilitated operation based on the information pertinent to a picture displayed on a display device, using the picture as a clue. The display apparatus acquires, from an information source, an information container including the information for specifying the picture information and the related information associated with the picture information specified by the picture information specifying information, interprets the information container, then acquires and displays the picture information. When the operator has specified the picture information, the information display apparatus initiates the processing based on the related information pertinent to the so specified picture information.