Abstract: A process for preparing a cushion structure by loosening fiber aggregate comprising crimped staple fibers and binder fibers, having a melting points below that of the matrix fibers and dispersed therein, filling the loosened aggregate into gas-permeable mold cavity accompanied with a pressurized air system, and thermoforming the same by heating followed by cooling, wherein the matrix fibers are non-elastomeric, crimped polyester staple fibers and the binder fibers are conjugated staple fibers, comprising a thermoplastic elastomer having a melting point at least 40.degree. C. below that of the matrix fibers and non-elastomeric polyester, the thermoplastic elastomer occupying at least one half of the surface area of the conjugated fibers.