Abstract: [Object] To provide technologies such as an orientation device capable of increasing strength of a magnetic field in a transport path. [Solving Means] An orientation device according to the present technology includes a transport path, a permanent magnet portion, and a yoke portion. The transport path allows a base on which a magnetic coating film containing magnetic powder has been formed to pass through the transport path along a transport direction. The permanent magnet portion includes a plurality of first permanent magnets, and a plurality of second permanent magnets that is opposed to the plurality of first permanent magnets across the transport path in a vertical direction that is vertical to the transport direction in a manner that opposite poles face each other, the permanent magnet portion vertically orienting particles of the magnetic powder by applying a magnetic field to the magnetic coating film on the base that passes through the transport path.

Abstract: [Object] To provide technologies such as an orientation device capable of increasing strength of a magnetic field in a transport path. [Solving Means] An orientation device according to the present technology includes a transport path, a permanent magnet portion, and a yoke portion. The transport path allows a base on which a magnetic coating film containing magnetic powder has been formed to pass through the transport path along a transport direction. The permanent magnet portion includes a plurality of first permanent magnets, and a plurality of second permanent magnets that is opposed to the plurality of first permanent magnets across the transport path in a vertical direction that is vertical to the transport direction in a manner that opposite poles face each other, the permanent magnet portion vertically orienting particles of the magnetic powder by applying a magnetic field to the magnetic coating film on the base that passes through the transport path.