Abstract: In a demand level calculation apparatus (20) of the present invention, the advertisement information acquisition unit (21) acquires advertisement information on at least one of an advertising target product or an advertising target service in a specific area of a real space, the coordinate information generation unit (22) generates coordinate information associated with a fiducial marker installed in the specific area, and maps a virtual point indicating a specific position in the specific area on the coordinate information, and associates the virtual point with the advertisement information, the visitor information acquisition unit (23) acquires visitor information including attribute information and behavior information of a visitor in the specific area, and the demand level calculation unit (24) calculates a magnitude of a demand level for the advertisement information based on the advertisement information and the visitor information.

Abstract: In an advertisement information generation apparatus (30) of the present invention, the advertisement information generation unit (31) generates advertisement information on at least one of an advertising target product or an advertising target service, the coordinate information acquisition unit (32) acquires coordinate information associated with a fiducial marker installed in a specific area of a real space, a virtual point indicating a specific position in the specific area is mapped on the coordinate information, the virtual object generation unit (33) generates a virtual object associated with the virtual point and the advertisement information, the virtual object is composed of a main object and a sub object, the main object is an image object representing contents of the advertisement information, and the sub object is an object to which text information representing the contents of the advertisement information is added.

Abstract: An electronic air conditioner, in which a charging section, a dust collecting section (including an electrostatic dust collecting section and an ozone reducing section) and a negative ion generating section, known per se, are arranged in this order along the flow path of air extending from the air inlet to the air outlet in a casing of insulating material to provide a compact electronic air conditioner capable of air hearing, air cooling and air cleaning. At an appropriate position between the air inlet and the air outlet in the casing, a fan is provided to cause a flow of air. Between a mechanical filter provided at the air inlet and the negative ion generating section, a heat exchanger is provided to act on the flow of air for heating or cooling the same. The endothermic-and-thermoradiation fins of the heat exchanger can be also used as a dust collector if grounded.

Abstract: An electronic air cleaner, in which an air inlet, a mechanical prefilter, an electrifying cell, an electrostatic collector cell, a chemical filter and an air outlet are arranged in the order in a casing of insulating material. The electrifying cell comprises a grounded conductive protection net located behind the mechanical prefilter, a plurality of thin-wire electrodes and a plurality of grounded conductive plates. The thin-wire electrodes are less than 50 microns in diameter and arranged in appropriate intervals at substantial rectangles with an air path from the air inlet to the air outlet. Each of the grounded conductive plates has one end attached to the protection net and backwardly extending between adjacent two of the thin-wire electrodes along the air path.