Abstract: A system (and a method) automatically generates a feed from structured or unstructured data. The system identifies a resource having two or more data elements. The resource is matched with a pre-defined template. The pre-defined template is structured for a feed and includes a plurality of fields. The system extracts data elements from the two or more data elements of the resources. Each extracted data element corresponds to a field or the plurality of fields in the pre-defined template. Each extracted data element is then merged into the corresponding field or the plurality of fields in the pre-defined template to generate the feed.

Abstract: A system and a method to provide a personalized feed to a user. Information regarding the user is obtained from the user via customization content. The customization content indicates various categories of content for the user to select from. In response to the user selecting his or her categories of interest, a feed personalization module selects content pieces whose associated categories match the user selected categories. The feed personalization module then provides a personalized feed including these content pieces to the user. The personalized feed is provided to the user via a unique identifier assigned to the user. Using the unique identifier, the user's actions with respect to the provided feed is tracked. The feed is further re-personalized according to the user's actions. The feed is also re-personalized based on an input from the user indicating the relevance of the feed to the user's interests.