Abstract: A computer-implemented method includes providing one or more initial questions, including a first question, selected from a database of possible questions, where the one or more provided questions are selected based on a sales phase of a sales opportunity. A first response to the first question is received, and one or more additional questions are provided, where each additional question is based at least in part on the first response to the first question. Additional responses to the additional questions are received, and a sales strategy associated with the sales phase of the sales opportunity is provided, where the sales strategy is based at least in part on the first response and the one or more additional responses and the sales strategy includes one or more actions to perform. The one or more included actions are selected from a database of possible actions based on their anticipated ability to increase a likelihood of success of the sales opportunity.

Abstract: A computer-implemented method includes providing one or more initial questions, including a first question, selected from a database of possible questions, where the one or more provided questions are selected based on a sales phase of a sales opportunity. A first response to the first question is received, and one or more additional questions are provided, where each additional question is based at least in part on the first response to the first question. Additional responses to the additional questions are received, and a sales strategy associated with the sales phase of the sales opportunity is provided, where the sales strategy is based at least in part on the first response and the one or more additional responses and the sales strategy includes one or more actions to perform. The one or more included actions are selected from a database of possible actions based on their anticipated ability to increase a likelihood of success of the sales opportunity.