Abstract: A competitive game apparatus for two or more players that simulates human life and the psychological effects of different human experiences. The game apparatus includes a board having a plurality of alternative routes, each with a plurality of stations with reward, penalty, and chance indicia printed thereon and a plurality of favorable and unfavorable personality tokens representative of personality enrichment. The accumulation of favorable personality tokens enables the acquisition of each of the buttons required to win the game. Playing pieces are moved from station to station by the players as determined by a chance device, and the favorable and unfavorable personality tokens can be won or lost. A general route has a plurality of interconnected stations by which a player has the opportunity to accumulate all types of available personality tokens.