Abstract: A model format storing unit stores a model format representing a cyclic process of brand knowledge creation. Arrangement of dynamic evaluation parameters obtained by factor analysis of several indices for brand-creation process evaluation is set in the model format. A target brand parameter acquiring unit acquires dynamic evaluation parameters for a target brand. A model creating unit arranges the dynamic evaluation parameters for the target brand in accordance with the setting of the model format. In this way, a model of the target brand is created and outputted. The dynamic evaluation parameters are six parameters of contact, cognition, interaction, coherence, characterization, and alignment. With this model, circulation of brand knowledge creation is represented with appropriate parameters.

Abstract: An electronic component mount structure includes a printed circuit board, a wiring portion, a through-holed portion, a heat conducting apertured portion and an electronic component. The printed circuit board has a component mount surface and a solder-dip surface. The wiring portion is formed on at least one of the component mount surface and the solder-dip surface. The through-holed portion extends through the circuit board and is connected to be electrically conductive with the wiring portion. The heat conducting apertured portion extends through the circuit board and is connected to be electrically conductive with the wiring portion. Here, the heat conducting apertured portion is formed in the vicinity of the through-holed portion. A lead portion of the electronic component is inserted to the through-holed portion of the printed circuit board from the component mount surface and soldered to the printed circuit board.

Abstract: An anti-inflammatory eye drop comprises(a) 0.05 to 0.7 weight/volume % of diclofenac sodium;(b) 1 to 10 weight/volume % of .gamma.-cyclodextrin;(c) 1 to 20 weight/volume % of polyvinyl pyrrolidone; and(d) 0.002 to 0.01 weight/volume % of benzethonium chloride or 0.002 to 0.005 weight/volume % of benzalkonium chloride,and has a pH value ranging from 7.0 to 8.5.The anti-inflammatory eye drop may comprise diclofenac sodium in a wide range of concentration, is stable over a long time period and shows only a low degree of ocular irritation.

Abstract: Herein disclosed is a lyophilized pharmaceutical preparation obtained by lyophilizing an aqueous composition having property of reversible thermosetting gelation and comprising an effective amount of a drug, 0.2 to 2.1 (W/V)% of methylcellulose (the content of methoxyl group is within the range of 26 to 33%), 1.2 to 2.3 (w/v)% of citric acid and 0.5 to 13 (W/V)% of polyethylene glycol. The lyophilized pharmaceutical preparation makes it possible to stably store drugs unstable to water till they are put into practical use and, upon therapeutic use, an aqueous composition having property of reversible thermosetting gelation which can undergo gelation when locally applied can easily and immediately be reconstituted from the preparation by addition of a proper amount of a solvent for reconstitution.

Abstract: An aqueous drug composition having property of reversible thermosetting gelation for ophthalmic, dermatological and body cavitical use which comprises effective amount of drugs used for pharmaceutical therapy or diagnosis, methylcellulose, citric acid and polyethylene glycol and has a pH of 3 to 10, characterized in that said aqueous drug composition is fluid liquid before administration or application and forms gel at a body temperature of a local region immediately after administration or application.