Abstract: A printer 10 is arranged to include a pay-out section 12 for a strip of label sheet M having label base LB, a printing section 14 for printing on the surface of the label base LB, a film feeder 16 for supplying a protective film F and a sticking section 18 for sticking the protective film F to the label base LB. The sticking section 18 comprises a press roll 50 and a platen roll 51, the press roll 50 is arranged to include a soft member 54 on the peripheral portion of the roll body 52 and cutter blades 55A, 55B. The sticking section 18 sticks the protective film F as well as forms a cut C in the label sheet M and the protective film F corresponding to the configuration of the label L.