Abstract: An automotive vehicle floor mat M to be laid on a foot space of a driver's seat, characterized in that retainer holes to be retained at retainer pins implanted on a vehicle floor side, are provided at two positions at a predetermined interval near a rear edge portion of the mat, a first retainer hole of the two position retainer holes is provided on a right rear side of the mat and in the vicinity of a rear extension portion of an accelerator pedal, a second retainer hole is provided on a rear extension portion of a brake pedal and rather on a center side of the mat than the first retainer hole, a retainer member having a rigidity is provided on an inner edge of each retainer hole, and a thickness of the retainer member is smaller than a height of the retainer pins.

Abstract: To provide a quite novel automotive vehicle floor mat and an automotive vehicle floor mat retainer unit, in which retainer pins and retainer holes are provided at two positions to make it possible to positively perform the positioning upon laying the mat, and in addition, the positions and the arrangement interval of these retainer pins and the retainer holes are suitably selected to thereby dispense with using a structure for adjusting the interval between the retainer pins, also to cope with change of the hole positions due to the aging change, to make it possible to use the mat for a long period of time without a fear that the retainer pins could not be fitted into the retainer holes, to narrow the interval not too much to thereby make it possible to perform the positive positioning upon laying the mat, i.e.

Abstract: A pin (11) is formed projecting upwardly integrally with a face side holder (10) and a slit (13) is formed at a side thereof. On a rear side of the face side holder (10), a stationary pinching portion (20) is provided substantially in parallel therewith and a movable pinching portion (23) and is provided substantially in parallel therewith through a hinge portion (22). Each pinching portion (20, 23) is arranged to have free ends (20a) and (23a) at each tip side and is possible to change from a state where they are mutually horizontal interposing the hinge portion (22) therebetween to a state where they open outwardly so as to separate the tip thereof. The movable pinching portion (23) is integrated with a pin fitting portion (27) which extends to an opposite direction to the pin (11). The pin fitting portion (27) fits into a slit (13) by bending at the hinge portion (22) and is engaged to be one body with the pin (11) by means of an engaging portion (28).