Abstract: An electronic display device comprises a display panel superposed on a printed circuit board with electrodes being disposed on the facing surfaces of both the display panel and the printed circuit board. An electrically conductive rubber connector electrically interconnects the electrodes in a predetermined pattern. The rubber connector is electrically conductive only in the direction normal to the electrodes and is non-conductive in the transverse direction thereby preventing short-circuiting between the electrodes. The connector is comprised of alternate segments of electrically conductive rubber and electrically non-conductive rubber alternately disposed along the transverse direction and each extending in the direction normal to the electrodes between the electrodes for electrically connecting opposed ones of the electrodes on the facing major surface of the display panel and the printed circuit board.

Abstract: A liquid crystal display device includes a display panel comprised of upper and lower transparent plates having a liquid crystal material sandwiched therebetween. A reflecting plate having a roughened upper surface is disposed beneath the lower transparent plate with the roughened surface facing the lower transparent plate. A light source is located alongside one side edge of the reflecting plate and coacts with a light-reflecting hood which encases the display panel, light source and reflecting plate to direct the light emitted from the light source throughout all portions of the display panel. By locating the light source along the side of the reflecting plate and by employing the light reflecting hood, the resultant liquid crystal display device may be made very thin and therefore suitable for use in wrist watches.

Abstract: Reflective plates for liquid crystal display devices are provided. These plates comprise a composite of a transparent base material as a matrix and having incorporated therein a plurality of small transparent grains or granules. These granules have a different refraction ratio from the matrix material. The reflective composite plate member comprises said matrix and said grains and may have a reflective surface coated or attached to one face of said plate member.Light entering into said composite reflective plate member is refracted by the grains thus providing a distinctive background appearance for the display device into which this plate is incorporated. The light is reflected variably because of the different refractive paths reaching the eye of the observer via the display device.

Abstract: A switching system for an electronic timepiece has: a plurality of display sections which are individually activated in response to movement of manual member for effecting an amendment of said display sections. A switching mechanism is operated by axial movement and rotational movement of said manual member for effecting the desired amendment.