Abstract: The image conversion apparatus includes: an image data acquiring section that acquires print image data for a print system, the print image data indicating a print image to be printed by the print system; a data conversion section that converts the print image data to display image data for a display system such that the print image is reproduced by the display system; a degree specification accepting section that accepts a specification operation that specifies a degree of visible color difference between the print image and a reproduced image, the degree of difference generated by a comparison environment that compares colors therebetween; and a conversion adjusting section that adjusts data conversion by the data conversion section based on a degree specified by the specification operation so that the color of the print image and the color of the reproduced image are seen as an identical color.