Abstract: A system for analyzing a customer's behavior in a store is provided. The system includes a data capturing unit, which has a first sensor configured to capture an image and an activity of the customer at a preset interval in the store during a first time period when the customer navigates a pre-defined area. The system also includes a data processing unit for processing the image and activity of the customer, which creates a behavior file for the customer from the image and the activity captured by the data capturing unit, and creates a statistics for activities of a plurality of customers in the store for a pixel or a predefined zone in the store for a pre-defined second time period wherein the statistics value is set at zero at the beginning of the pre-defined second time period. The system further includes a data reporting unit for presenting the statistics.