Abstract: Disclosed is an electronic device. The electronic device includes a display, a communicator comprising communication circuitry configured to communicate with an advertisement server, a storage configured to store image data corresponding to identification information of an advertisement received from the advertisement server and image data corresponding to the identification information, and a processor configured to transmit event occurrence information to the advertisement server, in response to an event to display a first screen on the display occurring, and to extract image data corresponding to the received identification information in response to identification information of an advertisement corresponding to the event occurrence information being received from the advertisement server, and provide the data on the first screen.