Abstract: A game spectating system that provides interfaces and methods for providing game content to viewers. The spectating system obtains game metadata from game systems for games being broadcast by the spectating system according to the API, and generates broadcast content based at least in part on the game metadata. The broadcast content includes user interface (UI) elements for obtaining virtual or physical objects corresponding to the game content. The broadcast content is provided to spectator devices with the broadcasts. The spectating system receives indications of spectators' interactions with the broadcast content from the spectator devices including interactions requesting the virtual or physical objects, and facilitates provisioning or delivery of the objects to respective spectator devices or spectators.

Abstract: A game spectating system that leverages game metadata to allow spectators to join or “step into” games being broadcast. Broadcast content may include user interface elements via which spectators can order, purchase, or otherwise obtain demo or full versions of games. Game client software and game data may be obtained and downloaded to the spectator's devices via the spectating system interfaces and broadcast streams. Spectators can order, purchase, or otherwise obtain characters, avatars, and gear for participation in particular games. Using the spectating UI to obtain the game client software, game data, characters, and gear via the broadcast streams, the spectators may join live game sessions of online games, start new game sessions, and/or replay previously recorded game sessions.

Abstract: An electronic marketplace includes a plurality of video game applications available for purchase. For each of the plurality of video game applications, the electronic marketplace may display a tile identifying the video game application, a payment object for initiating a purchase of the video game application, and a preview object to initiate viewing of a live broadcast of active gameplay of the video game application.