Abstract: A computer implemented method for automated design of information technology solutions. In an embodiment, the method comprises identifying a client for whom the service solution is being provided, and an applicable technology domain associated with the client; identifying a market segment associated with the client; generating a market-based profile for the client, the market-based profile derived, at least in part, from the identified market segment and the applicable technology domain; retrieving applicable workload profiles for the client, wherein the applicable workload profiles are retrieved, at least in part, by mapping the generated market-based profile for the client to a plurality of workload profiles; and generating a prototype solution, based, at least in part, on alignment of the applicable workload profiles to the market-based profile for the client.