Abstract: A modular display stand for holding a plurality of lighting products is disclosed. The modular display stand is constructed from a plurality of modular units, each modular unit having two panels joined at a common edge to form a V-shape. The panel includes apertures for mounting the lighting products and a power strip for supplying electricity to the lighting products. The modular units are arranged so that one panel of a modular unit overlaps the panel of a second modular unit, wherein the overlapping panels are joined by a fastener. This arrangement is repeated so that the joined, complementary panels extend radially. Each modular unit can optionally be connected end-to-end or mounted against a wall, floor, or ceiling.