Abstract: The present invention provide a graphical application for guiding a user through an end-to-end process for addressing a problem. The graphical application prompts users to define the problem in a logical, consistent way. Once the problem in defined, the application further directs the users through a systematic processing for solving the problem, including structuring ideas for addressing the problem, investigating the problem, generating findings on the ideas, and generating further additional ideas in response to the generated findings on the existing ideas. The structuring of the ideas may be done through the creation of an issue tree, and the investigation of the problem may be structured through a research plan. Once a solution developed, the invention may further guide users in the presentation of the proposed solution, including the creation of a message plan, a process pyramid, and/or a story board depicting the solution.