Patent number: 9704165
Abstract: Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.
Type:
Grant
Filed:
May 11, 2011
Date of Patent:
July 11, 2017
Assignee:
ORACLE INTERNATIONAL CORPORATION
Inventors:
James V. Anderson, John B. Nolt, Michael J. Strutton, Wenchang Yan, Sriti Kumar, Robert M. Maury, Paul M. Broft, Maria F. Arscott, Nancy M. Lim, Jason C. Reynolds, Joe Kearney, John Schult, Melinda M. Weathers, Chad Estes, Erica M. Stanley, Geoffrey Hom, Gregory K. Dunn, Horace Williams, II, Matt White, Reginald R. Bradford, Andrei Erdoss, Andrew Robert Dorr, Brian Culler
Publication number: 20110282943
Abstract: Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.
Type:
Application
Filed:
May 11, 2011
Publication date:
November 17, 2011
Applicant:
VITRUE, INC.
Inventors:
James V. Anderson, John B. Nolt, Michael J. Strutton, Wenchang Yan, Sriti Kumar, Robert M. Maury, Paul M. Broft, Maria F. Arscott, Nancy M. Lim, Jason C. Reynolds, Joe Kearney, John Schult, Melinda M. Weathers, Chad Estes, Erica M. Stanley, Geoffrey Hom, Gregory K. Dunn, Horace Williams, II, Matt White, Reginald R. Bradford, Andrei Erdoss, Andrew Robert Dorr, Brian Culler