Abstract: Provided are a flaky-like silver powder having a low bulk density as well as a predetermined average particle size (D50) and the like, which is obtainable by using a predetermined wet reduction method, a conductive paste obtainable using such a flaky-like silver powder, and a method for producing such a flaky-like silver powder. Disclosed are a flaky-like silver powder obtainable by a wet reduction method, a conductive paste obtainable using a flaky-like silver powder, and a method for producing a flaky-like silver powder, in which the average particle size (D50) as an equivalent circle diameter obtainable when the flaky-like silver powder particles are viewed planarly is adjusted to a value within the range of 1.1 to 30 ?m, the thickness of the flaky-like silver powder particles is adjusted to 0.01 to 2 ?m, and the bulk density of the flaky-like silver powder is adjusted to a value within the range of 0.1 to 4 g/cm3.