Patents by Inventor Houshmand Shirani-Mehr

Houshmand Shirani-Mehr has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM TO CALCULATE ENGAGEMENT SCORE OF LOCATION BASED MEDIA CONTENT
    Publication number: 20220027931
    Abstract: A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.
    Type: Application
    Filed: October 5, 2021
    Publication date: January 27, 2022
    Inventors: Yiwei Ma, Shuo Wu, Masoud Akhoondi, Houshmand Shirani-Mehr, Douglas Cohen
  • System to calculate an engagement score of location based media content
    Patent number: 11170393
    Abstract: A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.
    Type: Grant
    Filed: November 2, 2017
    Date of Patent: November 9, 2021
    Assignee: Snap Inc.
    Inventors: Yiwei Ma, Shuo Wu, Masoud Akhoondi, Houshmand Shirani-Mehr, Douglas Cohen