Abstract: Fishhook holding means comprising a circumferentially shaped member having two identical opposing faces. The opposing faces define a channel which gradually narrows from the extreme edge of said member radially to the center of said member. The fishhook holding means can be attached to the fisherman's belt, hat or even to the fishing rod. The fishhook holder safely retains any type of fish hook, regardless of wire diameter. The fishhook is placed in the fishhook holding member simply by placing the fishhook between the two interior opposing faces and pulling the fishhook radially towards the axis of said fishhook member while simultaneously rotating the fishhook.