Abstract: Systems and methods are described herein for providing context specific media assets. A first search criterion may be determined from a text document, wherein the first search criterion indicates a context of the text document. A portion of the text document of interest to the user may be identified, and a second search criterion may be determined that indicates the context of the identified portion. A media source may be searched for media assets related to the first and second search criterion, and the related media asset may be presented to the user.