Abstract: A heel guard device used to protect the heel portion of a man or woman's shoe while driving in an automobile, the guard having a main body made of an elastic material which conforms to the shape of the heel and rear portion of a shoe. The peripheral edge of the forward opening of the guard has an elastic member that secures the guard on the shoe during use. Optional pads of soft or hard material may be added to the guard to provide additional protection and comfort to the heel of the shoe.